And it’s not pretty.
I’ve been watching CADD for 7 years now, for as long as I’ve been doing church marketing and publications. I’ve determined it’s not a terminal disease, but neither has it been curable in my experience. Well there are some remedies – but I warn you – they are extreme.
So what is this phenomenon, CADD?
Church Attention Deficit Disorder.
Symptoms: Congregation and staff walking around unaware of what’s happening in their church, while promotion and information through multiple venues roll all around them.
Cause: Congregation and staff walking around unaware of what’s happening in their church, while promotion and information through multiple venues roll all around them.
(Allow me to pause here for illustration. The number 1 most asked question I have received in these 7 years is “is our XYZ event being promoted?” Dead giveaway. Textbook case of CADD. They’re not paying attention, but someone told them they hadn't seen any promotion.)
Treatment: Tough Love (with apologies to Dr. Dobson). I mean, if the available promotional venues are being deployed, then it’s up to the audience to see it and make a decision about whether to participate. That is to say, you can lead a horse to water…
Want to talk about cure? Remember I warned you. Actually there are two: 1) “Un-overprogram” your church. Too many opportunities = too many messages and starts those pre-CADD cells forming. What un-overprogram means is STOP doing so many things. They might all be very good but I promise you they can’t ALL be the best for your church and its mission; 2) Watch, read and listen. Seek to know. This takes energy and time. But you will be informed!
Hey - maybe we need to begin a CADD prevention ministry! Yeah, except it would add another calendar item to promote…
